On Thursday, Ralph Lauren posted a job for a senior digital creative designer for Polo Women’s, with a salary range of $80,000-$171,000. Routes for experienced digital fashion designers include being absorbed into big brands. Seventeen-year-old brand and previous NewGen recipient Christopher Kane filed for administration in June.
It’s really expensive.”īoth young and established brands especially feel that financial crunch during down market conditions. Many of the small houses also end up within big conglomerates like LVMH, Kering or PVH because of the heavy cost of goods, supply chain and physical spaces. “That’s why so many amazing creative directors and designers end up in big houses. “It’s expensive to start a physical fashion house,” said Delahunt. The Collective designers will have access to experts who can assist with establishing legal entities, setting strong marketing strategies and building on the blockchain. “You have to have legal advice and established legal entities. Delahunt was previously chief digital & content officer at Ralph Lauren and global director of digital and social at Burberry. “You can’t just be a designer you have to be a CEO, a CMO and a CFO,” said Syky’s Delahunt. The NewGen program provides grants and mentorships to traditional emerging designers. For the Syky Collective, the BFC is opening up its NewGen program for the first time, giving the Collective members access to a wealth of mentorship, management tools and educational opportunities.
Syky aims to do for digital fashion designers what programs like the BFC’s NewGen have done for physical designers like Simone Rocha, Jonathan Anderson and Christopher Raeburn, in terms of its role in getting their businesses off the ground. The first 10 digital designers chosen for this Syky “Collective” include Stephy Fung and Pet Liger, who had previously sold small collections of their designs through partnerships. Industry executives serving as program mentors include Calvin Klein CMO Jonathan Bottomley, Syky founder Alice Delahunt and Red DAO co-founder Megan Kaspar. Syky’s year-long mentorship program has earned support from top voices in the industry, including British Fashion Council CEO Caroline Rush.
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